Agenda

Two jam-packed days of valuable information and discussions including one-on-one interviews, high-order bits, case studies, and a few curveballs.

Tuesday, May 21

8:00 am
Welcome Breakfast And Registration Open
9:00 am
Opening Remarks By John Battelle, Chief Executive Officer, Federated Media Publishing
9:10 am
A Conversation With Fred Wilson, Principal, Union Square Ventures

Moderated by: John Battelle, Chief Executive Officer, Federated Media Publishing

9:35 am
The Future Of Digital Marketing

Terence Kawaja, Founder & Chief Executive Officer, LUMA

9:45 am
The State Of Google

Neal Mohan, Vice President of Advertising Products

10:05 am
Putting Data To Work Online

Auren Hoffman, Chief Executive Officer, LiveRamp
Nada Stirratt, Chief Revenue Officer, Acxiom

10:35 am
Data And The Art Of Brand

Michael Lazerow, Chief Marketing Officer, Salesforce Marketing Cloud
Susan Jurevics, Senior Vice President, Global Retail CRM and Brand Marketing, Sony Corporation of America

11:00 am
Morning Networking Break
11:40 am
The Independent Publisher

Julie Hansen, President & Chief Operating Officer, Business Insider
Curt Hecht, Global Chief Revenue Officer, The Weather Company
Grace Bonney, Founder, Design*Sponge
Moderated by: Deanna Brown, President, Byliner

12:10 pm
A Conversation With Ann Lewnes, Senior Vice President & Chief Marketing Officer, Adobe
12:25 pm
The Ad Stack: Winner Takes All?

Rik van der Kooi, Chief Operating Officer Online Services Division, Microsoft Corporation
Bill Wise, Chief Executive Officer, Mediaocean
David Jacobs, Senior Vice President, Publisher Sales, AOL Networks

1:00 pm
Networking Lunch - Sponsored By Microsoft
2:15 pm
A Conversation With Blake Irving, Chief Executive Officer, GoDaddy.com
2:35 pm
Sponsor Spotlight: Bazaarvoice - The Millennial Effect

Lisa Pearson, Chief Marketing Officer

2:45 pm
Drawn From Discussion: Smarter Promoted Discovery

Tim Musgrove, Founder, Temnos

2:55 pm
How Data Will Change Our Decisions

Chris Moody, President and Chief Operating Officer, Gnip

3:05 pm
Changing Up:  The Wire Of AdTech

Tom Phillips, Chief Executive Officer, Media6Degrees

3:15 pm
What Tweets Tell Us About Our Global Culture

Joel Lunenfeld, Vice President of Global Brand Strategy, Twitter

3:25 pm
Digital Spectrum Shifts

Tim Cadogan, Chief Executive Officer, OpenX

3:35 pm
The Modern AdTech Company: Can It Speak Brand?

Bill DemasChief Executive Officer and President, Turn
Greg Coleman, Global President, Criteo
Moderated by: Abbey Klaassen, Editor, AdAge

4:05 pm
A Conversation With Chet Kanjoia, Chief Executive Officer, Aereo
4:20 pm
Revolutions In Reading And Writing DNA

David Sun Kong, Ph.D., Synthetic Biologist, MIT

4:35 pm
A Conversation With Ben Silbermann, Founder & Chief Executive Officer, Pinterest
5:00 pm
Reception
   

Wednesday, May 22

8:00 am
Check-in & Breakfast
9:00 am
Opening Remarks
9:05 am
A Conversation With Kathy Savitt, Chief Marketing Officer, Yahoo!
9:25 am
Decentralizing Data And The Challenge Of Being Open

Walter Knapp, EVP of Platform Revenue and Operations, Federated Media Publishing

9:35 am
Lessons From Breaking And Viral News Applied To Brand Publishing

Paul Berry, Chief Executive Officer, Rebel Mouse

9:45 am
Pricing Consumer Web Data: Is An Electronics Zealot Worth More Than A Stay-At-Home Mom?

Tom Chavez, Co-founder and Chief Executive Officer, Krux

9:55 am
Wired For Feed

Serkan Piantino, Director of Engineering, Facebook

10:05 am
Who Holds Your Audience Data?

Amy King, Vice President, Product Marketing, Evidon

10:15 am
The Future Of Data-Driven Marketing

Omar Tawakol, Chief Executive Officer, BlueKai
Eric Roza, Chief Executive Officer, Datalogix
Konrad Feldman, Chief Executive Officer, Quantcast

10:40 am
How Artificial Intelligence Liberates Humans

George John, Co-founder and Chief Executive Officer, RocketFuel

10:50 am
A Conversation With Brian O'Kelley, CEO, AppNexus
11:00 am
The Doctor Is In (Your Phone)

Dr. Jordan Shlain, Founder, Healthloop

11:10 am
The Modern Media Agency: Can It Thrive In A Data-Driven World?

Jacki Kelley, CEO North America & President of Global Clients, IPG Mediabrands
Amanda Richman, President/Investment & Activation, Starcom USA

11:45 am
Closing Remarks
12:00 pm
Conference Concludes

Media Partners:
AdMonsters
IAB
Internet Week NY