Ahmed takes a look at what to expect at this year's Internet Week in New York, as well as the hottest topic at the festival: the latest technologies that continue to disrupt the media industry.
Today we’re announcing the initial agenda for the 2013 CM Summit, a program we’ve been working on for more than six months. We announced the theme four months ago, and since then we’ve been busy putting together all the puzzle pieces. I think what we’ve come up with is outstanding.
Before I go into some of the sessions, some background. The CM Summit is known for a few longstanding elements. First is the aforementioned theme: a topic that frames our dialog and attempts to elucidate the defining issues of the year. For 2013, that theme is “Parting the Clouds: Bridging Data and Humanity.” Given that the Summit always serves brands, whether publishers or marketers, this year’s theme may feel a bit technical. But after countless conversations with colleagues in our industry, I’ve come to a very clear conclusion: Brand marketing is colliding with the data-driven buying practices known as programmatic adtech. It’s time to bridge the conversation.Read Entire Post
Sign up today for CM Summit 2013. Early discounted ticket pricing ends on April 15th
"SSP, RTB, DMP, DSP, DCO, WTF?" - Ned Brody, CEO, AOL Networks and CM Summit speaker
Big Data. Cloud Marketing. Programmatic Buying. Native Advertising. In the past few years, buzzwords, acronyms, and broad assertions about systemic, secular change have swept the world of marketing and media. Such declaratives have always been the currency in our business, of course - this is marketing, after all, and we love a good story about ourselves. But this time, we have come to realize, the narrative is very real.
Our society has embarked on a historic conversation around the role of data in business, government, and our personal lives. In the seventh annual CM Summit, we’ll seek to define just what data really is, and how we might bridge the concept of data to not only marketing, but to a deeper understanding of culture and humanity.Read Entire Post