A heartfelt THANK YOU to all the attendees, sponsors, speakers, and team that made this event come to life.

All sessions were filmed and are published on our gallery page.

All presentations that we've received are published on the gallery, as well as on our Slideshare channel.

Check out our Twitter feed via #cmsummit and here's a link to the news results. The hits are pretty fabulous.

If you liked the CM Summit program, sign up for daily or weekly roundups of the FM Signal - curated technology, marketing, and industry culture links from around the Web.

And stay tuned for information on Federated Media's Fall programs, as well as 2011's CM Summit. We look forward to seeing you again!

Tony has kindly provided free copies of his book for CM Summit attendees. Please grab one in the foyer and enjoy the read!

If you're enjoying the CM Summit program, sign up for the FM Signal. Get daily or weekly roundups of marketing, technology, and industry culture links, curated from around the Web by John Battelle and the Federated Media team.

Wrapped up the first morning sessions with great content from Twitter, Google, Moxie Interactive, and Starbucks.

Next up will be A Conversation with Tim Armstrong, CEO of AOL.

Visit http://slideshare.net/cmsummit to see today's speaker presentations.

On that channel you'll also find presentations from year's prior.

Bookmark it because we'll keep adding as the conference keeps growing.

If you're using an iPad or an iPhone, please try the following to get online:
1. Go into SETTINGS 2. Select WIFI3. at the very bottom where you see "ASK TO JOIN NETWORKS" - Select OFFNow choose CM_SUMMIT_CONFERENCE.
If it still does not work, please call or text Bill at 212-464-8988 and he'll see you individually.
Thanks for your patience.

Attendees! Thanks for joining us on this beautiful New York Monday.

A few housekeeping announcements:

• WiFi = "CM_Summit_Conference" - connect, open browser, use pin/password "cmsummit"

• Follow and join the Twitter conversation with #cmsummit

• Download & share the CM Summit iPhone/Android app - http://bit.ly/CMSapp - access agenda, speakers, sponsors, twitter & news stream, and more! Thanks to our sponsors Mobile Roadie for this very sexy conference app.

• Please power up before you enter the ballroom. There are no outlets inside.

• Thank you CM Summit sponsors for helping to bring this conference to life: Adobe, American Express OPEN, Facebook, HP, Bing, Blend Interactive, Google, Intel, Starcom MediaVest, Yahoo!, Dell, Demand Media, Mobile Roadie, Sprint, Verizon... and our Media Partners: IAB, Internet Week NY, MediaBizBloggers.com

The CM Summit kicks off first thing Monday morning with a fireside chat between John Hayes, CMO for American Express, and John Battelle, CEO of Federated Media.

American Express is one of the world's premiere brands, consistently ranked in the top 25 by marketing and business publications. Hayes has overseen the brand for 15 years, or put another way, since the Netscape IPO and through the rise of Google, Facebook, and Twitter.

Here are a few topics the two plan to cover:

- Hayes has said "the chief challenge for brands today isn’t customer awareness; it’s customer engagement." What does he mean by that?

- Has the American Express brand changed in the past ten years? How?

- How has the rise of digital changed American Express' approach to marketing? What mistakes does he see brands making in the context of digital?

- How does Hayes keep American Express "in the conversation" when that conversation is increasingly dominated by online chatter, as opposed to popular culture tent pole events like sports and cultural events?

- The past two years have been particularly challenging for financial services brands. But Amex seems to have come out pretty well. Why? And what has American Express learned in the past two years?

- American Express purchased Revolution Money late last year. Why?

- Along the same lines, how has the rise of online payment - Facebook Credits, Google Checkout, PayPal - challenged or spurred American Express?

- American Express has launched a number of new online services for card members. How do they play into the brand promise?

- Open Forum has been a major success - winning awards, growing traffic. Why? What has American Express learned from that program?

- Stepping back, what do you make of the economy right now? What are your card members telling you, in aggregate, through their purchases?

- What do you expect from your agency relationships? What lessons might you impart about how to work best with agency?

- Publishers and content creators are in the midst of a major disruption. What are you looking for from your publishing and content partners?

So what do YOU want to hear from John Hayes? Tweet #cmsummit or leave a comment here!

And don't forget to add your comments for Dick Costolo, Hilary Schneider, Arianna Huffington, Tony Hsieh, Tim Armstrong, Omar Hamoui, and Arthur Sulzberger, Jr. See you in NYC... or online!

The CM Summit is now just a weekend away and we're excited to publish new details on our sessions, case studies, and discussions. Check out our agenda and see what the industry's business leaders, marketers, and technologists will share on stage June 7 & 8 at the Millennium Broadway Hotel.

With over 500 attendees, this will be an event not to miss. And as a proud partner, we're happy to help kick off New York City's third annual Internet Week.

To get the networking started, iPhone and Android apps are now available for download. Make the most of your CM Summit experience by getting connected before, during and after the event in real time.

Whether you're already registered to attend, or just curious, our app gives you access to the conference agenda, speakers, sponsors, twitter and news feeds, attendee information and more!

Check us out and hope to see you next week!

I've come to know Dick Costolo, COO at Twitter, pretty well in the past year, though I've known him for much longer. FM and his previous company, Feedburner, had a deal in the early days of RSS, and I've always liked his point of view on our industry. Feedburner was acquired by Google, and Dick spent a short year or so there before moving on to Twitter.

Since he joined, Twitter has rolled out a ton of new features, (mostly) fixed its platform stability issues, launched a beta trial of its advertising platform (Promoted Tweets), and managed to grow a few orders of magnitude to over 100 million uniques.

I interviewed Dick at Twitter's Chirp conference last month, and look forward to doing it again at the CM Summit (June 7-8).

What would you like to hear from him? Leave your thoughts in the comments, thanks!

Note: And don't forget to review & add your thoughts for Hilary Schneider, Arianna Huffington,Tony Hsieh, Tim Armstrong, Omar Hamoui, and Arthur Sulzberger, Jr.

-- John Battelle

(cross-posted from Searchblog)

The CM Summit is now just two weeks away, and already we've asked for your input on five major voices in digital media and marketing: Arianna Huffington, Tony Hsieh, Tim Armstrong, Omar Hamoui, and Arthur Sulzberger, Jr.

Next up is Hilary Schneider, EVP Americas, Yahoo! Hilary is a crucial member of CEO Carol Bartz's team, running Yahoo's largest and most public business in the US, among others.

Yahoo has not had an easy time of it these past few years, and Hilary has been there for the whole of the ride, including the frenetic, off again on again negotiations over possible acquisition by Microsoft, the subsequent search deal, the shift from Semel to Yang to Bartz, and more.

Yahoo has recently declared its position as "the world's largest media company" and seems intent, with acquisitions like Associated Content, on pushing even deeper into that world. So what's up with Yahoo, and where might it be headed? We'd love your input. Here are a few questions John Battelle plans to ask during their on-stage interview, please add your own in comments:

- Why Associated Content, and why now? How will Yahoo differentiate from Demand (CRO Joanne Bradford will be at the conference) and AOL (CEO Tim Armstrong will be as well)?

- Overall, how has Yahoo's content strategy shifted from your first year there (2006)?

- How is the Microsoft search deal going? What's different now, what is the same?

- What do you make of Facebook's recent moves (Open Graph, etc) and how deeply will Yahoo be integrating these services?

- You recently cut a big deal with Nokia. Why? What's coming from that? Does Yahoo have a mobile strategy per se?

- What can marketers get from Yahoo that sets it apart, besides massive scale?

There are certainly more things to ask about. But I'll ask you guys to help me with that. What do you want to hear from Hilary?

Cross-posted from Searchblog by John Battelle.

Now is the time when more companies are looking to broaden and differentiate their go-to-market strategies and reach customers in a meaningful and personal way, which can often be a challenge.
Join HP’s VP of Inkjet Consumers Solutions Tuan Tran for his presentation, “Web Empowered Printing: A Realtime Marketing Opportunity” on Tuesday, June 8 at 11:50am to hear insights on how to face those challenges, and take advantage of the opportunities.
Today, customers expect rich, personalized experiences at every touch point (the possibilities of innovation from apps to open APIs to the cloud). Which makes this an exciting time for businesses to customize the way they interact with their customers. Companies like Viacom, Google and Disney have been working with HP on delivering digital content onto the physical page through HP’s web powered print platform, to help engage with their customers in a meaningful way directly in their homes. With millions of printers in homes across the U.S. alone, the possibilities for the future of the platform are incredibly compelling. HP will share more on how major companies are adopting this new marketing platform and where the technology will lead us through 2010.
For more information on HP's innovative, web connected print solutions, please visit www.hp.com/touchprinting.
HP is a proud partner of Federated Media and a Diamond sponsor for the CM Summit.

If you’re coming to the CM Summit in a few weeks, or if you’re just curious about the lineup and content (which is sure to drive quite a conversation in the world of marketing), you should download the CM Summit mobile app.

This sexy app provides access to speaker, attendee, agenda, and sponsor information as well as twitter and news feeds.

Thanks team Mobile Roadie for this slick new conference tool.

Check it out!

The CM Summit is three weeks away, and already I've asked for your input on four major voices in digital media and marketing: Arianna Huffington, Tony Hsieh, Tim Armstrong, and Arthur Sulzberger, Jr.

Next on the hit list is Omar Hamoui, CEO of AdMob, the mobile marketing company Google recently acquired for $750 million. That acquisition hasn't gone as smoothly as Google would like - it's still under FTC review, though a decision is expected any day now. Apple Inc. also bid for AdMob, but lost, and purchased competitor Quattro Wireless instead. Apple has since integrated Quattro and launched iAds, but Google has had to sit on the sidelines and wait.

What Omar can and can't discuss will be somewhat impacted by the FTC rulings, but regardless, he can speak to the broader market, and certainly comment on Apple's recent moves. To that end, here are some questions John Battelle will be asking on stage - but what is it YOU want to ask him?

- What do you make of Apple's iAds? Anything really new there? How does AdMob respond?

- Do you think Apple will create a closed network?

- What formats can you imagine coming to mobile devices beyond what we've seen so far?

- You just re- launched AdWhirl - what's the play there? What other ad products are in the works?

- What's happening with location based services and mobile marketing? How long until this is at scale? Will you be able to use Apple based data, or will that be closed to third party networks?

- What do you make of HP's entry into the market?

- You move your desk every six weeks or so. Why?

There's far more to talk about... so share some of your questions here!

Cross-posted from Searchblog.

The CM Summit is now just three weeks away! We've got more than 450 folks signed up, and we'll hit our limit pretty soon, so register now...

With that in mind, fourth on our hit list of CM Summit interviews is Arthur Sulzberger Jr., Chairman, The New York Times Co.

Arthur has led the Times for the past 13 years, and during his tenure the company has constantly innovated in digital publishing. The Times made news recently by announcing it would take a "metered" approach to pay as you go on the Times website. It was also a launch partner for Apple's iPad. Below are some of the questions John Battelle has for Arthur, he welcomes your input!

(And please, help us with questions for Tim Armstrong, Arianna Huffington and Tony Hsieh! Thanks!).

- How is progress on the “metered” approach to the Times? How did you come to this decision, and where does the project stand?

- The Times and its other properties are what the industry calls “premium” publishing brands, and you make most of your marketing revenue from “premium” brand advertising. What do you make of the whole remnant/DSP/exchange model?

- Talk to me about the differentiation of a branded environment online. What makes the investment worth it for you, for your marketing partners?

- What do you make of iAds? Are they competitive to your own sales force? Will you be using them on the NYT?

- The NYT was showcased in the roll out of the iPad. Is this device going to live up to its hype? What about the rest of the “pads” out there – RIM, Android/Google, HP, etc?

- Has the Times come up with any new forms of advertising products that you can discuss?

- What lessons have you learned going digital along the way (one that comes to mind is the precursor to the metered solution, called Times Select ?)

- How is About.com doing, and how does it fit into the overall digital strategy?

So what would you like to know from Arthur Sulzberger? Leave a comment, or tweet it on #cmsummit. Thanks.

Read more: http://battellemedia.com/#ixzz0nxVF9wAs

Third on our hit list of CM Summit interviews is Tim Armstrong, CEO of AOL.

Tim has now held that title for just about a year. Lately he's taken to rallying the AOL troops with this decidedly controversial slogan: "Beat the Internet!"

If you want to find out what that's all about, how Tim's first year on the job has gone, and more, please come to the conference. And if you want John Battelle to ask your question on stage, please leave it in comments here!

(And please, provide input on questions for Arianna Huffington and Tony Hsieh! Thanks!).

Read more: http://battellemedia.com/#ixzz0nfYOvqE4

Next up on the hit list of amazing conversations at CM Summit is Tony Hsieh, CEO of Zappos, now a division of Amazon. Tony is also an author, and everyone who comes to the conference will get a copy of his new book "Delivering Happiness," which will be published the first day of the event (June 7th). Who wants to take odds that the book will do well at Amazon?

Zappos is an extraordinary story, but so is Tony, who sold his first business to Microsoft for more than a quarter billion dollars (Tony was in his mid twenties at the time).

But the core of Tony's success lies in his philosophy around customer service, and I think all good marketers have something to learn from his story. As with Arianna, I've got tons to ask Tony, including:

• How is the new boss? Is Zappos changing Amazon, vice versa, or a bit of both? I know Zappos is retaining its brand, but do you spend much time with Amazon execs? How do the employees co-mingle, or do they at all?
• How is the supply chain integration working?
• "Are you still a little weird ?" (One of Zappos’s values is, “Create fun and a little weirdness.”)
• How big is Zappos marketing department, and how does it differ from a traditional approach?
• The Zappos Real Time Purchasing Map is pretty cool. What other real-time marketing initiatives is your team thinking of? How do you use data to drive your business?
• Tell us about the book, which you've said you wrote because "it was on your check list"... what else is on your checklist?

What do you want to hear about from Tony? Tweet it out with the #cmsummit hashtag, or leave a comment here!

As our conference draws near, we invite you to help John Battelle interview the luminaries who will grace our stage June 7 and 8. We're one month out from this year's CM Summit, and the lineup is incredible.

Although Arianna Huffington, the founder and EIC of The Huffington Post, is our closing speaker, today, she is our opening act.

Arianna's creation is now a top ten news site, has serious backing from a major private equity fund, has innovated in social media integration, and just generally become the shorthand for successful publishing in the age of the real time web.

There's lots to talk about with Arianna, including:

- The future of journalism: Can the Huffington Post ever compete with the newsgathering prowess of, say, the NYT? Does it need to? What models of journalism does Arianna see coming that might be different from today's?

- Revenue models: Can the Huffington Post cross into strong, consistent profitability? And how do its legions of unpaid contributors earn value from their contributions online?

- Point of View: What has made the Huffington Post so successful - is it the clear POV that the site endorses?

- Today's poliitical scene: What does Arianna make of the Tea Party movement? Of the current political climate in the US?

But we want to take a moment to ask you to either Tweet this out with the #cmsummit hashtag or leave me a comment below, if you're so inclined. Thanks!

cross-posted from Searchblog by John Battelle.

We are pleased to announce the agenda of our 5th CM Summit: Marketing in Real Time. Our speaker line up is extraordinary and we're excited about of the mix of one-on-one interviews, hand-picked case studies, and focused discussions with leaders from major brand advertisers, agencies, and digital media companies. We've also added new networking opportunities so that conversation is at the center of the conference.

Our early-bird pricing is available until this Friday April 23rd, so register today.

A few weeks ago we announced the initial lineup of speakers for our annual CM Summit this June 7-8 in NYC. It’s an impressive group, including the CEOs or Founders of industry defining startups like Boxee, Foursquare, The Huffington Post, and AdMob, the CEOs of major agencies like GroupM, Razorfish, and Moxie, and senior executives from AT&T, Adobe, Google, Twitter, the New York Times, and Paramount.

Hard to top, but I think we’ve managed to do it. Look who has joined this amazing lineup:

John Hayes, CMO, American Express. Hayes is an innovative thinker responsible for helping Amex navigate its brand through what has been one of the most turbulent periods in the history of the financial services industry. He’ll be kicking us off with a conversation on Day 1.

Hilary Schneider, Executive Vice President, Yahoo! Americas. Hilary is Carol Bartz’s right hand, and like her boss she does not pull punches. I’m very much looking forward to hearing what she has to say.

Mary Meeker, Managing Director, Morgan Stanley. Anyone who has seen Mary present knows your head hurts afterwards – in a good way.

Curt Hecht, President, Vivaki. Curt is leading Publicis’ charge around DSPs, technology partnerships and platforms across all media. We’ll be talking agency models and platforms in a session on Day 2.

Deanna Brown, President and COO, Federated Media Publishing. Deanna is a super star who we brought on to run the company day to day. She’s also an expert in the women’s market, and will be leading a discussion of notables on the topic on Day 2.

Adam Ostrow, Editor-in-Chief, Mashable. If you know social media, you know Mashable. We’re thrilled Adam is joining us to moderate a conversation on metrics and ROI in a social media world.

Tim Armstrong, CEO, AOL. Tim is responsible for all aspects of reinvigorating AOL’s brand as a standalone public company. Expect a lively 1-1 onstage conversation when he joins us on Day 1.

Tony Hsieh, CEO, Zappos. Now a part of Amazon, Tony built Zappos into the signal example of a customer driven brand.

Joanne Bradford, Chief Revenue Officer, Demand Media. Joanne made headlines early this month when she left her position leading sales for Yahoo to take the helm at Demand. Find out why when she joins us in June!

Mike Murphy, VP Global Sales, Facebook. Mike runs all sales for Facebook – we’ll ask how he keeps his hair from igniting.

Seth Goldstein, Entrepreneur, Stickybits. When I saw Stickbits, I just had to ask Seth to show it to you all. Another example of the kind of innovation you’ll only see at the CM Summit.

As you can imagine, our lineup is nearly full, though I’ll have one more post in a month or so with the full agenda and additional speakers.

Tickets are selling quickly for the event, so if you’re planning on coming, get yours now, and we’ll see you at the Summit!

PS – If you’re interested, follow us on Twitter, fan us on Facebook and join our Linked In Group. And be sure to check out FM Signal, where we track marketing and media in a digital context every day. We look forward to shaping this conference together.

(cross posted from FM blog, and Searchblog)

I’m very excited to announce the theme and line-up for our fifth Conversational Marketing Summit (CM Summit), to be held in New York June 7-8 (it's the kickoff conference to New York's annual Internet Week).

We’ve got a lot to talk about this year - our theme is “Marketing in Real Time.”

2009 was the year the web went real time. Twitter grew five fold and became a major online player, tens of millions of us learned how to live out loud in public. Facebook responded by changing its approach to user data, making its more than 400 million user profiles publicly searchable. And Google, Microsoft, and Yahoo began integrating Facebook and Twitter’s real time signals into their search offerings, creating an ever-circulating ecosystem of conversation across the web.

2009 was also the year the web went mobile and local. The “broadband of mobile” – 3G – became ubiquitous. As Apple’s iPhone consolidated its grip on the smart phone market, Google and its partners introduced the open-platform Android, Palm introduced its Pre and Pixi, Verizon its map, and AT&T responded in force, kicking off what is sure to be a multi-year, multi-party marketing war. “There’s an app for that” became a cultural catchphrase, and even Intel prepared to become a player in the new app economy, driven by the rise of a new class of devices, including netbooks. By year’s end, Morgan Stanley analyst Mary Meeker had predicted that the mobile web will far exceed the current web in scope and opportunity.

Mobile, local, real time, social – in its second decade, the web has matured and taken a central position in our culture, one that no longer relegates the Internet to role of “other.” The web is now a part of every aspect of our lives, and as marketers, we must integrate this fact into our strategy and our execution. That means rethinking what we’ve grown accustomed to calling “traditional media” and imagining new ways to blend offline and online. It means developing the skills and practices of a publisher, and taking a platform-based approach to connecting with customers. And it means rethinking some of our “best practices” – including measurement, research, and the agency-client relationship.

So what can we learn from the past year as we enter a decade where the real time web will become ubiquitous? What worked, what failed, and why? What platforms have emerged as steady new partners? What startups are lurking in Silicon Valley’s wings, poised to once again change the game and offer new channels of communication with our customers?

At the CM Summit you’ll hear cross-platform case studies from senior marketers at brands like Starbucks, AT&T, Adobe, Paramount, and many more. You’ll meet the leaders of platform companies like Facebook, Twitter, Google, Bing, and Yahoo. And as always, you’ll discover the next wave of disruptors – companies like Foursquare, Boxee, and AdMob.

Here is the initial 2010 speaker lineup - expect more announcements in the coming weeks.Register now (while the early bird price is still in effect!), and I look forward to seeing you in New York!

The CM Summit thanks its sponsors:

Premier: Adobe Diamond: American Express Platinum: Blend Interactive, Intel Gold: Dell, HP, Verizon Media Partners: IAB, Internet Week NY

PS - If you're interested, follow us on Twitter, fan us on Facebook and join our Linked In Group. We look forward to shaping this conference together.

We're working hard at Federated Media planning the next CM Summit, scheduled for early June 2010!
Who do you want to hear from most on Conversational Marketing? What speakers and/or topics should be on our list as we're in the throes of mapping out the conference program. We REALLY welcome your thoughts and input -- email FMevents@federatedmedia.net