Agenda
two jam-packed days of valuable information and discussions including one-on-one interviews, panels, and case studies
Monday, June 7th
|
TIME
| SESSION
|
| 7:30 AM
| WELCOME BREAKFAST Sponsored by Yahoo! & Registration Open
|
| 8:30 AM
| Welcome remarks by John Battelle, Chairman & CEO of Federated Media
|
| 8:40 AM
| A Conversation with John Hayes, CMO, American Express
|
| 9:25 AM
| Digitize, Socialize & Optimize: The New Way to Market
- Speaker - Ann Lewnes (Adobe)
|
| 9:45 AM
| Partnering in a Social World
- Speaker - Tom Arrix (Facebook)
|
| 10:05 AM
| The Social Life of Objects
- Speaker - Seth Goldstein (Stickybits)
|
| 10:15 AM
| BREAK
|
| 10:45 AM
| A Conversation with Hilary Schneider, EVP, Yahoo! Americas
|
| 11:15 AM
| State of the Big Agency
- Speakers - Bob Lord (Razorfish) and Rob Norman (GroupM North America)
|
| 11:50 AM
| The TV is Dead – Long Live the TV
- Speaker - Avner Ronen (Boxee)
|
| 12:05 PM
| Marketing to Businesses in Real Time
- Moderator: Henry Blodget (Silicon Alley Insider)
- Featuring: Andy Lark (Dell), Mary Ann Fitzmaurice Reilly (American Express OPEN), Tariq Hassan (HP)
|
| 12:45 PM
| Digital Cribs: Activating the Voice-of-the-Customer Through User Generated Video
- Speaker - Ken Wirt (Cisco)
|
| 1:00 PM
| LUNCH
|
| 2:30 PM
| Internet Trends
- Speaker - Mary Meeker (Morgan Stanley)
|
| 2:45 PM
| How Mobile / Social Will Change Real World Marketing
- Speaker - Dennis Crowley (Foursquare)
|
| 3:00 PM
| The Buzz on Buzz
- Speaker - Bradley Horowitz (Google)
|
| 3:15 PM
| BREAK
|
| 3:45 PM
| A Conversation with Omar Hamoui, CEO, AdMob
|
| 4:15 PM
| Measurement & Monitoring
- Moderator: Adam Ostrow (Mashable)
- Featuring: Simon Khalaf (Flurry), Todd Teresi (Quantcast), Alex Yoder (Webtrends), Doug Chavez (Del Monte Foods)
|
| 4:50 PM
| A Conversation with Arthur Sulzberger, Jr., Chairman, The New York Times Company
|
| 5:20 PM
| Closing remarks
|
| 5:30 PM
| COCKTAIL RECEPTION Sponsored by Facebook
|
Tuesday, June 8th
|
TIME
| SESSION
|
| 7:30 AM
| BREAKFAST & Registration Open
|
| 8:30 AM
| Welcome remarks by John Battelle, Chairman & CEO of Federated Media
|
| 8:40 AM
| A Conversation with Dick Costolo, COO, Twitter
|
| 9:10 AM
| A Conversation with Susan Wojcicki, VP Product Management and Dennis Woodside, VP, Americas Operations, Google
|
| 9:40 AM
| What Video Games Can Teach Us About Marketing in Real Time
- Speaker - Joel Lunenfeld (Moxie Interactive)
|
| 9:55 AM
| Social Infects Everything: Inverting the Way Starbucks Goes to Market
- Speaker - Chris Bruzzo (Starbucks Coffee Company)
|
| 10:05 AM
| BREAK
|
| 10:30 AM
| A Conversation with Tim Armstrong, CEO, AOL
|
| 11:00 AM
| Rethinking Media: A Fond Farewell to New Media’s Old Ways
- Speaker - Joanne Bradford (Demand Media)
|
| 11:15 AM
| Social Marketing to Women
- Moderator: Deanna Brown (Federated Media)
- Featuring: Erin Matts (OMD), Mary Gail Pezzimenti (Conde Nast), Stacy Mackler (Euro RSCG Worldwide PR)
|
| 11:50 AM
| Sponsored Case Study Web Empowered Printing: A Real-time Marketing Opportunity
|
| 12:00 PM
| LUNCH
|
| 1:30 PM
| A Conversation with Tony Hsieh, Author of Delivering Happiness, CEO, Zappos
|
| 1:55 PM
| Case Study: Social Media & Film
- Speaker - Amy Powell (Paramount Pictures)
|
| 2:10 PM
| Real Time Marketing: The Recent Past, Present & Future
- Speaker - David Veneski (Intel Corporation)
|
| 2:20 PM
| Whose Data? What Data? How Data?
- Moderator: Terence Kawaja (GCA Savvian Advisors)
- Featuring: Omar Tawakol (BlueKai), Curt Hecht (Vivaki), Aaron Easterly (Microsoft), Lance Neuhauser (PHD)
|
| 2:55 PM
| A Conversation with Arianna Huffington, Co-founder & Editor-in-Chief, The Huffington Post
|
| 3:25 PM
| Closing remarks
|
| 3:30 PM
| COCKTAIL RECEPTION Sponsored by Adobe
|
