Ahmed takes a look at what to expect at this year's Internet Week in New York, as well as the hottest topic at the festival: the latest technologies that continue to disrupt the media industry.
Today we’re announcing the initial agenda for the 2013 CM Summit, a program we’ve been working on for more than six months. We announced the theme four months ago, and since then we’ve been busy putting together all the puzzle pieces. I think what we’ve come up with is outstanding.
Before I go into some of the sessions, some background. The CM Summit is known for a few longstanding elements. First is the aforementioned theme: a topic that frames our dialog and attempts to elucidate the defining issues of the year. For 2013, that theme is “Parting the Clouds: Bridging Data and Humanity.” Given that the Summit always serves brands, whether publishers or marketers, this year’s theme may feel a bit technical. But after countless conversations with colleagues in our industry, I’ve come to a very clear conclusion: Brand marketing is colliding with the data-driven buying practices known as programmatic adtech. It’s time to bridge the conversation.Read Entire Post
Sign up today for CM Summit 2013. Early discounted ticket pricing ends on April 15th